17 May 2015 – Conducting both surveys and EEG scans, Microsoft has published a study suggesting that the average attention span has fallen precipitously since the start of the century. While people could focus on a task for 12 seconds back in 2000, that figure dropped to 8 seconds in 2013 (about one second less than a goldfish). Reportedly, a lot of that reduction stems from a combination of smartphones and an avalanche of content. The study found also a sunny side: while presence of technology is hurting attention spans overall, it also appears to improve person’s abilities to both multitask and concentrate in short bursts.